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KPI's

We get where you're coming from and

Activation Rate

Marketing

Marketing Operations

Product

The share of users that perform a key action to the total number of users. Product and Marketing typically collaborate to define what a ‘key’ action is, but it needs to epitomize the begging of the user journey.

Bounce Rate

Marketing

Marketing Operations

Number of visitors to a website after only viewing one page divided by number of total site visitors.

CAC

Marketing

Marketing Operations

Customer Acquisition Cost are the total amount of expenses it takes to acquire a new customer, almost exclusively through marketing and sales outlays.

CLV

Marketing

Marketing Operations

Customer Lifetime Value is the amount of revenue the customer generates over a typical lifespan calculated by average purchase price multiplied by average number of purchases.

CTR

Marketing

Marketing Operations

Click Through Rate are the number of impressions that have taken an action in order to be converted into a lead

Conversion Rate

Marketing

Marketing Operations

Revenue Generation

Sales

Sales Operations

percentage of conversions (leads typically) from marketing activities and operations.

Cost per Click

Marketing

Marketing Operations

Total advertising costs (such as Google Adwords) divided by the number of clicks into Call to Action.

Email Open Rate

Marketing

Marketing Operations

The share of emails in a marketing campaign that are opened out of all emails sent in the campaign.

Email Response Rate

Marketing

Marketing Operations

The Share of emails in a marketing campaign that were responded to out of all emails sent in the campaign.

Impressions

Marketing

Marketing Operations

The total number of times a user (non-unique) sees a piece of content such as an add, video, image, or search result.

MER

Marketing

Marketing Operations

Marketing Efficiency Ratio is the ratio of total revenue and total advertising spend over a period of time (usually 3, 6, 9, and 12 months).

MQL

Marketing

Marketing Operations

Marketing Qualified Leads are the number of leads that meet the criteria marketing has put forth as a prioritized potential customer.

Market Penetration

Marketing

Marketing Operations

The share of customers you have currently acquired to the total number of potential customers.

NPS

Marketing

Marketing Operations

Net Promoter Score is the average of survey results of, ‘how likely [customers] are to recommend [your company] to others’ typically on a scale of 0 - 10.

Number of Logins

Marketing

Marketing Operations

Product

This is the number of times users log into the platform.

Pipeline Contribution

Marketing

Marketing Operations

Amount of revenue that can be attributed to marketing activities.

Pipeline Converage

Marketing

Marketing Operations

Sales

Sales Operations

The ratio of pipeline provided by marketing to the sales quota.

ROAS

Marketing

Marketing Operations

Return on Ad Spend is the ratio of revenue to advertising costs for a given campaign, usually segmented by advertising channel.

ROI

Finance

Marketing Operations

Return on Investment is the amount of revenue associated with a given cost of activities to attract, retain, and continue revenue generation. Typically these costs and revenues are discounted over time.

Reach

Marketing

Marketing Operations

The total number of times a user (unique) sees a piece of content such as an add, video, image, or search result.

SQL

Marketing

Marketing Operations

Sales Operations

Sales Qualified Leads are the number of leads that meet the criteria sales has put forth as a prioritized potential customer.

Share of Qualified Leads

Finance

Marketing

Marketing Operations

Sales

Sales Operations

The share of the number of leads that have been qualified by marketing.

Virality

Marketing

Marketing Operations

Product

This define how popular your content is though customer participation, calculated as the product between the average number of shares and the conversion rate of the invitation.