KPI's

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ARPA

Finance

Product

Sales

Sales Operations

Average Revenue per Account is a key revenue metric, especially for SAAS companies. Evaluated as the total revenue to the average number of accounts in a corresponding period.

Annual Contract Value

Finance

Sales

Sales Operations

The revenue generated by a given contract, expressed as a ratio of total contract value and the number of years in the contract and typically aggregated for all contracts.

Budget Variance

Finance

Marketing

Sales

Accounting

Budget variance is the difference between the actual result to the budgeted result. It is computed by department, SKU, channel, other other dimension.

Burn Rate

Finance

Accounting

Sometimes called the ‘negative free cash flow’, is the difference between the monthly revenue and gross burn rate.

Cash Conversion Cycle

Finance

Accounting

This ratio calculates how long it takes to convert inventory into cash received by customers, composed of the days inventory outstanding plus the days sales outstanding.

Current Ratio

Finance

Accounting

A measurement of short-term liquidity as a ratio between current assets and current liabilities.

Debt to Equity Ratio

Finance

Accounting

Akin to EPS, this ratio measure the relative amount of total liability per shareholder equity in the company.

EPS

Finance

Accounting

Earnings per Share is the ratio of the corporate earnings to stock, expressed as the net income over the weighted average number of shares outstanding.

Fixed Asset Turnover Ratio

Finance

Accounting

Sales from investments is crucial for company growth. It is the ratio of total sales to average fixed assets; typically property, plant, and equipment.

Gross Burn Rate

Finance

Accounting

A ratio measuring the number of months cash on hand will cover operations. It’s expressed as a ratio of cash on hand and monthly operating expenses.

Gross Profit Margin

Finance

Accounting

Net Sales (sales less discounts) less Costs of Goods Sold (direct costs of producing corresponding sales) all divided by Net Sales.

Interest Coverage

Finance

Accounting

Solvency is a key priority of new businesses and those who take out large loans. This is simply the EBIT over the interest expense.

Net Profit Margin

Finance

Accounting

The ratio of net income to revenue multiplied by 100%.

Net Revenue Retention

Finance

Accounting

Sales

Sales Operations

The utilimate measure of startup sustainability, this is calculated as the ending MMR less the beginning MMR of the sames month all over the ending total MMR in the prior month.

Net Revenue Retention %

Sales

Sales Operations

Accounting

Finance

The share of recurring revenue derived from existing customers. Its the renewal revenue at the beginning of the period, plus upsell revenue less churn all divided by renewal revenue at the beginning of the period multiplied by 100.

OCF

Finance

Accounting

The Operating Cash Flow is the ratio of operating cash flow to current liabilities measuring the ability of a company to pay short-term liabilities from cash flows.

ROA

Finance

Accounting

This efficiency metrics demonstrates how effectively assets are being leveraged for income generation, expressed as a ratio of net income over total assets in a given period.

ROI

Finance

Marketing Operations

Return on Investment is the amount of revenue associated with a given cost of activities to attract, retain, and continue revenue generation. Typically these costs and revenues are discounted over time.

ROS / Operating Margin

Finance

Accounting

Return on Sales is the operating profit the company generates for each dollar of revenue sales, usually calculated as a ratio of Earnings before Interest and Taxes (EBIT) by net sales revenue.

Revenue per Employee

Finance

Human Resources

Accounting

This helps you understand the relationship between employees and sales. Employees, being the biggest expense of a company.

SG&A Ratio

Finance

Sales

Sales Operations

This ratio expresses how well sales is covering the sales, general, and administrative expenses relative to the net sales revenue.

Sales Growth Rate

Finance

Sales

Sales Operations

Sales growth is essential for any company. This percentage change ratio is the change in current net sales to the prior period net sales all over the prior period net sales all multiplied by 100.

Share of Qualified Leads

Finance

Marketing

Marketing Operations

Sales

Sales Operations

The share of the number of leads that have been qualified by marketing.

Working Capital

Finance

Accounting

A dollar expression of the difference between the current assets and current liabilities..

Finance

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KPI's